Joe Greenway is a Franchise Consultant at The Franchise Consultant, covering Surrey, Sussex and Kent. With over 35 years of international business experience, including C-Suite roles in SE Asia and Australia, and having personally built, bought and sold franchise businesses of his own, Joe brings a depth of real-world franchising knowledge that is genuinely rare.
International career
Joe has lived and worked in several countries, spending 20 of his 35+ years in SE Asia. He has held senior C-Suite positions at some of the largest furniture and electronics retailers in the region, including President of Nguyen Kim (Vietnam) and CEO of Courts Retail (Indonesia), as well as COO of Fantastic Furniture (Australia). This international career has given Joe not only extensive commercial experience but also a strong network of contacts across the Asia-Pacific region.
His experience spans large-scale retail operations, credit systems, IT infrastructure, and business development, giving him a breadth of commercial insight that few franchise consultants can match.
Franchising expertise
Throughout his corporate career, Joe was involved in creating and marketing franchise models for many of the companies he represented. Beyond this, his entrepreneurial instincts led him to develop businesses of his own, successfully owning and operating franchise businesses in the property and food & beverage sectors, as well as serving as Managing Director of a property inventory company and owner of a rental property franchise business.
Having been involved in all aspects of franchising, from developing franchise models and producing franchise documentation through to marketing and franchisee recruitment — and having built, bought and sold franchises of his own, Joe has an almost unprecedented personal experience of the franchising world from every angle: as a franchisor, as a franchisee, and as an advisor.
Credentials
- Franchise Consultant, The Franchise Consultant (TFC), covering Surrey, Sussex & Kent
- MBA (Master of Business Administration)
- CEO, Courts Retail — Indonesia
- President, Nguyen Kim — Vietnam
- COO, Fantastic Furniture — Australia
- Owner, rental property franchise company
- Managing Director, property inventory company
- 35+ years in international retail and franchising
Outside of work
Joe is family-focused, with two children he prioritises spending as much time with as possible. Outside of family life, his interests include travel, golf and football. As with all TFC directors, Joe is always open to connecting with like-minded professionals, sharing knowledge and exploring new franchising opportunities.