This Privacy Policy explains how UK Franchise Consultants Ltd, trading as The Franchise Consultant (“TFC”, “we”, “us”, “our”), collects, uses, and protects your personal data. It also covers how we use cookies on this website.
We are committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
The data controller for this website is:
UK Franchise Consultants Ltd
Trading as: The Franchise Consultant
Company No: 14295331
VAT No: GB425954279
Registered office: Unit 15 Kettlestring Lane, York, North Yorkshire, YO30 4XF
Email: hello@thefranchiseconsultant.co.uk
What personal data we collect and why
We collect personal data in the following ways and for the following purposes:
Enquiry forms
When you complete an enquiry form on our website — including the franchise opportunity enquiry forms or general contact form — we collect your name, email address, phone number, postcode, and the name of any franchise you are enquiring about. We use this information to respond to your enquiry and to manage the relationship between you and the relevant franchisor client. The legal basis for this processing is our legitimate interests in responding to business enquiries and facilitating the franchise recruitment process.
Franchise Scorecard
If you complete our Franchise Readiness Scorecard, we collect your name and email address to send you your results. We use this data to follow up with you regarding your franchising potential. The legal basis for this processing is our legitimate interests in providing a useful assessment tool and following up with people who have expressed interest in franchising their business.
Discovery call bookings
When you book a discovery call via our Calendly booking system, Calendly collects your name, email address, and any other information you provide. This data is processed by Calendly on our behalf. Please refer to Calendly’s Privacy Policy for details of how they handle your data. We use the booking information to conduct and follow up on the call. The legal basis is our legitimate interests in managing client relationships.
CRM and client management
We use Genie AI (powered by GoHighLevel) as our customer relationship management system. Personal data you provide through our website forms, email, or telephone may be stored in this system to manage our relationship with you. Data stored in our CRM includes contact details, communication history, and notes relevant to your enquiry or project. The legal basis for this processing is our legitimate interests in managing business relationships and delivering our services.
Email and telephone communications
When you contact us by email or telephone, we may retain records of those communications for the purpose of managing your enquiry and our business relationship. The legal basis for this processing is our legitimate interests in maintaining accurate records of business communications.
If you contact us via WhatsApp, your messages are processed by Meta (WhatsApp) in accordance with WhatsApp’s Privacy Policy. We will retain the content of communications relevant to your enquiry for the purpose of managing the relationship.
Website analytics
We use Google Analytics 4 (GA4), managed via Google Tag Manager, to collect anonymised data about how visitors use this website. This includes pages visited, time spent on the site, device type, and approximate geographic location. We do not use this data to identify individual visitors. The legal basis for analytics processing is your consent, which you provide via our cookie banner. You can withdraw consent at any time by adjusting your cookie preferences.
How long we keep your data
We retain personal data only for as long as necessary for the purpose for which it was collected:
- Enquiry data where no business relationship develops: up to 12 months from the date of last contact
- Data relating to active client relationships: for the duration of the engagement and up to 6 years thereafter, in line with our obligations under contract and tax law
- Franchise candidate data: up to 24 months from the date of last contact, or until the recruitment process is concluded
- Analytics data: as determined by GA4 data retention settings, typically 14 months
Who we share your data with
We share personal data in the following circumstances:
- Franchisor clients: if you enquire about a specific franchise opportunity, we will share your contact details and enquiry information with the relevant franchisor as part of the recruitment process. You will be made aware of this at the point of enquiry.
- Service providers: we use third-party platforms including Genie AI (GoHighLevel), Calendly, Google (Analytics and Tag Manager), and LinkedIn as part of our business operations. These providers act as data processors on our behalf and are bound by data processing agreements.
- Legal requirements: we may disclose personal data where required to do so by law, regulation, or court order.
We do not sell personal data to third parties. We do not share personal data with third parties for their own marketing purposes without your explicit consent.
International transfers
Some of our third-party service providers, including Google and GoHighLevel, may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, such as Standard Contractual Clauses or adequacy decisions.
Your rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access: you can request a copy of the personal data we hold about you
- Right to rectification: you can ask us to correct inaccurate or incomplete data
- Right to erasure: you can ask us to delete your personal data in certain circumstances
- Right to restrict processing: you can ask us to limit how we use your data in certain circumstances
- Right to data portability: you can ask for your data in a structured, machine-readable format in certain circumstances
- Right to object: you can object to processing based on legitimate interests
- Rights relating to automated decision-making: we do not make decisions about you using solely automated means
To exercise any of these rights, please contact us at hello@thefranchiseconsultant.co.uk. We will respond within one month. If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Cookie policy
Our website uses cookies — small text files placed on your device — to help it function and to understand how it is used.
Essential cookies
These cookies are necessary for the website to function and cannot be switched off. They do not store personally identifiable information. They include cookies set by WordPress for session management and security purposes.
Analytics cookies
With your consent, we use Google Analytics 4 cookies to understand how visitors use our website. These cookies collect information in an anonymised form, including the number of visitors, where visitors have come from, and the pages they visited. Google’s use of this data is governed by Google’s Privacy Policy.
Marketing and tracking cookies
With your consent, we use the LinkedIn Insight Tag to measure the effectiveness of our LinkedIn advertising campaigns. This places a cookie that allows LinkedIn to provide us with anonymised reporting on ad performance. LinkedIn’s use of this data is governed by LinkedIn’s Privacy Policy.
Third-party cookies
Embedded content on our website, including enquiry forms provided by LeadConnector (GoHighLevel), may place their own cookies. These are governed by the respective third parties’ privacy policies.
Managing your cookie preferences
You can manage or withdraw your consent to non-essential cookies at any time by adjusting your browser settings or by contacting us. Most browsers allow you to refuse cookies or delete them after they have been set. Please note that disabling cookies may affect the functionality of this website.
Changes to this policy
We may update this policy from time to time. The date at the bottom of this page indicates when it was last reviewed. Where changes are material, we will take reasonable steps to bring them to your attention.
Contact us
For any questions about this policy or how we handle your personal data, please contact us:
UK Franchise Consultants Ltd
Unit 15 Kettlestring Lane, York, North Yorkshire, YO30 4XF
Email: hello@thefranchiseconsultant.co.uk
Last reviewed: April 2026.