I’M HUNGRY is a fresh fast-food franchise specialising in 100% fresh, never-frozen beef burgers, wraps, salads and breakfast meals using locally sourced ingredients. With 31 signed units and 19 operational locations across Saudi Arabia, this proven concept is now seeking ambitious Area Developers to bring the brand to the UK market. The opportunity targets experienced entrepreneurs with the vision and resources to develop exclusive territories across major UK cities.
The I'M HUNGRY Franchise Opportunity
The UK fast-food market continues to evolve, with consumers increasingly demanding higher quality ingredients and healthier options without sacrificing convenience. I’M HUNGRY’s commitment to 100% fresh, never-frozen meat positions it well within this trend, offering superior taste and nutritional quality that differentiates it from traditional fast-food competitors. As an Area Developer, you’ll secure exclusive territorial rights with the potential for whole UK expansion based on performance. The model provides multiple revenue streams through initial franchise fees from sub-franchisees and ongoing royalty splits. With projected operating profit margins of 13-15% based on high footfall locations, the financial projections suggest £211,650 to £329,700 annual operating profit per store. The brand holds trademarks in over 100 countries, providing a strong foundation for UK market entry.
Who is the I'M HUNGRY franchise for?
I’M HUNGRY seeks ambitious entrepreneurs with proven business acumen and prior management experience. Successful Area Developers will possess strong leadership capabilities to motivate teams and build relationships across their territory. The role demands excellent people skills for both customer-facing operations and sub-franchisee recruitment. Candidates must have sufficient financial capacity to invest £393,000 per store plus the £250,000 Area Developer licence fee, and the commitment to follow the established business model precisely. The expansion requirements are demanding – operating a flagship location for six months minimum, then targeting 3 new stores in year two and 5 in year three.
Training and support
I’M HUNGRY provides comprehensive hands-on training at their headquarters in Jeddah, Saudi Arabia, covering all aspects of restaurant operations, food preparation, customer service, and business management. The programme includes POS systems, marketing strategies, and health & safety protocols. Ongoing support encompasses site selection assistance, project management, real-time analytics, online ordering integration, and marketing campaigns. Area Developers receive periodic training updates and operational guidance throughout the 7-year franchise agreement, with renewal subject to performance standards.
