Sole Luna Pizza offers a franchise opportunity to operate authentic Italian wood-fired pizza from mobile electric food trucks across the UK. With a proven business model established since 2013, four operating franchisees, and strong unit economics, this is a genuine opportunity for self-motivated entrepreneurs. No prior food industry experience is required.
The Sole Luna Pizza Franchise Opportunity
Sole Luna Pizza operates a mobile wood-fired pizza concept delivering authentic Italian pizzas from electric food trucks at festivals, events, and street food locations. The business model combines operational flexibility with strong financial performance: gross profit margins of 77-78% and operating profit of 50-55%. With total investment from £65,000 and a franchise fee of £15,000, franchisees can expect to reach break-even within year two, with operating profit EBITDA ranging from £47,395 to £79,685 depending on location and performance. The franchise comes backed by experienced founders with genuine passion for quality Italian food. You’ll benefit from established supplier relationships ensuring access to premium Italian ingredients, eliminating the need to develop supply chains from scratch. The mobile model provides significant advantages: operate flexibly across multiple revenue streams, scale your operation strategically, and respond to market demand without the overhead of fixed premises.
Who is the Sole Luna Pizza franchise for?
The ideal Sole Luna Pizza franchisee is ambitious and self-motivated with strong customer service skills and genuine enthusiasm for quality food. You must demonstrate entrepreneurial drive and the capability to run your own business. While prior food industry experience is valuable, it is not essential—the comprehensive training and ongoing support programme ensures you develop the necessary expertise. Successful franchisees display resilience, work ethic, and commitment to delivering excellent customer experiences. You’ll need the ability to manage mobile operations, handle logistics, and drive sales in competitive markets. Above all, you must be driven by success and capable of executing the business plan independently.
Training and support
Sole Luna Pizza provides comprehensive support from day one. Initial training covers all business aspects including operations, food preparation, financial management, and customer service. You’ll receive one-to-one business coaching and detailed planning assistance to set realistic targets and understand your route to profitability. Ongoing support includes full assistance with equipment purchasing, site identification, and location negotiation to ensure optimal trading positions. The franchise team also delivers marketing initiatives, menu recipe development, and continuous guidance throughout your operation. Monthly management service fees of £850 provide access to ongoing support as needed, ensuring you’re never operating in isolation.